Vice sets out to prove branded content’s value for marketers

Dive Brief: Vice partnered with WPP’s research arm, Kantar, on two research projects to prove the value of its branded content per Digiday. One project is called Vice Voices and taps Kantar’s Lightspeed product to conduct audience and behavioral research on a 30,000 person panel of Vice website visitors. The second is in conjunction with [...]
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