Axe asks tough questions to fight toxic masculinity in brand pivot

Dive Brief: Axe, the Unilever brand of body and grooming products targeted toward younger males, asks tough questions in order to "break the cycle of toxic masculinity" perpetuated by negative stereotypes in a new campaign called "Is It Ok For Guys?," per a news release. "Is it Ok for Guys?," which includes a YouTube spot, […]
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