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Axe asks tough questions to fight toxic masculinity in brand pivot
Dive Brief: Axe, the Unilever brand of body and grooming products targeted toward younger males, asks tough questions in order to "break the cycle of toxic masculinity" perpetuated by negative...
View ArticleIAB Tech Lab releases tool to combat programmatic ad fraud
Dive Brief: The Interactive Advertising Bureau is seeking to clean up and clarify programmatic, advertising according to two organization press releases made available to Marketing Dive. The industry...
View ArticleCoca-Cola loses another top marketing exec
Dive Brief: Coca-Cola's SVP of strategic marketing and head of media operations in North America Ivan Pollard is leaving the company immediately, according to report in Ad Age. Pollard had been with...
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