Dove’s body-positive packaging change backfires

Dive Brief: Unilever's Dove is selling limited-edition packaging of its body wash in the U.K. designed to resemble different female body types, according to a company news release. The effort is meant to celebrate different types of beauty as part of Dove's long-running "Real Beauty" platform, and is being promoted with the hashtag #RealBeauty. The [...]
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