Staples looks ‘beyond retail’ in new campaign
Dive Brief: Staples is launching a new national brand campaign — only the fourth in its 31-year history — called "Staples — It's Pro Time," according to a news release. The effort is Staples' first to...
View ArticleIBM: Retailers, brands come up severely short on customer experience
Dive Brief: An IBM Institute for Business Value study found retailers and brands are falling short on customer experience but can make improvements via cognitive and cloud technologies, according to a...
View ArticleP&G changes up programmatic buying approach with multiple vendors
Dive Brief: P&G is making major changes to its programmatic buying per Ad Age. The consumer packaged goods giant is parting ways with its original programmatic tech partner, AudienceScience, in...
View ArticleColonel Sanders is a romance novel hunk in KFC’s ‘steamy’ Mother’s Day promo
Dive Brief: Just in time for Mother's Day, Yum! Brand's KFC is pairing its $20 Fill-Up meal with a romance novella titled "Tender Wings of Desire," featuring brand icon Harland "Colonel" Sanders, per a...
View ArticleSheraton goes to bat for MLB with digital video series
Dive Brief: Sheraton Hotels & Resorts, part of Marriott International, has partnered with Major League Baseball (MLB) for an original digital video series called "Beyond Influential," according to...
View ArticleTime Inc.’s big digital video push includes live shows, social-only brands
Dive Brief: Time Inc. used the IAB NewFronts event to announce a wide range of new programming, brand extensions and products with a bent toward creating more digital video for the publisher, according...
View ArticleWal-Mart’s IoT patent takes aim at Amazon Dash
First Published on Dive Brief: Wal-Mart Stores Inc. is apparently developing a technology in a challenge to Amazon’s Dash button consumer goods replenishment program, according to a patent application...
View ArticleGap opts for real people over models in diversity-minded campaign
Dive Brief: Clothing retailer Gap Inc. and agency Untitled Worldwide ditched professional models to showcase "real" people in the brand's recently launched summer campaign, according to a news release...
View ArticleWhirlpool agrees to acquire digital recipe platform Yummly
Dive Brief: Whirlpool Corporation announced it has reached an agreement to acquire Yummly, a digital recipe platform, per a joint press release. Terms of the deal were not released. The reasoning...
View ArticleReport: Facebook’s TV-like content slate set to debut next month
Dive Brief: Facebook is preparing to launch its premium, TV-like video content push in mid-June, right around the Cannes Lions advertising festival, multiple unnamed insiders told Business Insider in a...
View ArticleTwitch users could influence storylines in new TV-like content
Dive Brief: Twitch, the Amazon-owned streaming video service best known for live gaming streams, is looking to get into original TV-like video content with a “choose your own adventure” element per...
View ArticleIs TV staring down an ad revenue reckoning?
Dive Brief: Digital spending is surpassing TV this year, but the TV ad market still has value although Bloomberg reports that ad buyers said they are tired of paying increasing prices for TV’s...
View Article5 Elements that Build a Roster of Terrific Clients
In the podcast episode I recorded recently with Seth Godin, we talked about storytelling — and he made a point I thought was fascinating. Seth’s version of storytelling isn’t just crafting a plot in...
View ArticleLate to the party, Microsoft’s Cortana smart speaker will launch this fall
First Published on Dive Brief: Microsoft is getting into the smart speaker market, working with Samsung-owned Harman Kardo unit to launch the device this fall, The Verge reports. Named "Invoke," the...
View ArticleStudy: Many YouTube creators experience double-digit revenue drops
Dive Brief: YouTube creators in every category except beauty/fashion, family/parenting and food are facing falling CPMs in the February to April 2017 time period, according to Captiv8 research made...
View ArticleDove’s body-positive packaging change backfires
Dive Brief: Unilever's Dove is selling limited-edition packaging of its body wash in the U.K. designed to resemble different female body types, according to a company news release. The effort is meant...
View ArticleTripAdvisor integrates GrubHub ordering options as service focus shifts
Dive Brief: TripAdvisor has partnered with GrubHub to integrate the food delivery site's extensive restaurant network into its desktop web, mobile web and mobile app experiences, according to a joint...
View ArticleOreo is letting fans come up with its next flavors
Dive Brief: Oreo is launching a #MyOreoCreation social media contest that gives fans of the Mondelez cookie brand an opportunity to come up with its next flavors, according to a report by Campaign. The...
View ArticleHow to Become a Great Copywriter
Copywriting is not writing. It is assembling. The best copywriters collect the varied parts of their research and assemble those parts into a true story that resonates with the particular worldview of...
View ArticleKona Brewing Co.’s ‘Bruddahs’ are back to poke fun at screen obsessions
Dive Brief: Kona Brewing Co. and agency Duncan Channon rolled out the latest installment in the brand's "Dear Mainland" campaign with a trio of new video spots highlighting the perspective of two...
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