Snapchat broadens brands’ AR, targeting opportunities in major update

Dive Brief: Snapchat rolled out three new ad products to Sponsored Creative Tools called Audience Lenses, Smart Geofilters and Sponsored World Lenses, according to TechCrunch. The update is the largest to Sponsored Creative Tools since Sponsored Lenses launched in October 2015, the publication said. Sponsored World Lenses represent a significant expansion of augmented reality (AR) [...]
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