Report: Spring fashion ads reveal slow march toward diversity
Dive Brief: The Fashion Spot surveyed the status of diversity in ads from the fashion industry in 2017 and was underwhelmed with the progress in representations of racial, body, age and gender...
View ArticleWendy’s fan shatters Twitter record in quest for chicken nuggets
Dive Brief: Wendy's is providing 16-year-old Carter Wilkerson with a year's supply of its chicken nuggets after a tweet he posted broke the Twitter record for most retweets in the platform's history,...
View ArticleVice sets out to prove branded content’s value for brands
Dive Brief: Vice partnered with WPP’s research arm, Kantar, on two research projects to prove the value of its branded content per Digiday. One project is called Vice Voices and taps Kantar’s...
View ArticleVice sets out to prove branded content’s value for marketers
Dive Brief: Vice partnered with WPP’s research arm, Kantar, on two research projects to prove the value of its branded content per Digiday. One project is called Vice Voices and taps Kantar’s...
View ArticleStudy: Snapchat rivals Facebook for teen engagement
Dive Brief: Snapchat is competitive with Facebook for teen engagement despite being around one eighth of the social giant's size, according to an eMarketer report cited by Recode. Snapchat has nearly...
View ArticleWPP’s Possible buys Amazon-focused Marketplace Ignition
Dive Brief: WPP-owned digital advertising agency Possible acquired Marketplace Ignition, a consulting firm that helps brands with Amazon marketing and e-commerce strategies, as reported by the Wall...
View ArticleMaster This Writing Practice to Find More Loyal Readers
If you want to write about anything you’d like, as often as you’d like, there’s a place for that: your own website. It’s a modern privilege that gives writers the freedom to digitally publish their...
View ArticleGoogle AdSense’s content policy update is good news for publishers
Dive Brief: Google has made changes to its publisher content violation policy based on feedback from publishers, per a company blog post. The two updates include new technology for policy violations at...
View ArticleSnapchat broadens brands’ AR, targeting opportunities in major update
Dive Brief: Snapchat rolled out three new ad products to Sponsored Creative Tools called Audience Lenses, Smart Geofilters and Sponsored World Lenses, according to TechCrunch. The update is the largest...
View ArticleSnapchat broadens AR, targeting opportunities for brands
Dive Brief: Snapchat rolled out three new ad products to Sponsored Creative Tools called Audience Lenses, Smart Geofilters and Sponsored World Lenses, according to TechCrunch. The update is the largest...
View ArticleGeneral Mills looks to charm consumers with ‘Marshmallow Only’ Lucky Charms
First Published on Dive Brief: General Mills will distribute 10,000 boxes of "Marshmallow Only" Lucky Charms through a special sweepstakes following the success of a 2015 campaign in which only 10...
View ArticleBMW, Honda put people in race cars to drive authentic content
Dive Brief: BMW and Honda are both putting people in racing cars, per separate press releases made available to Marketing Dive. The Honda campaign, “Racing at Heart,” includes an influencer element...
View ArticleFox Networks Group to launch in-house agency
Dive Brief: Fox Networks Group, which is 21st Century Fox's primary operating unit for TV and cable, is launching an in-house integrated marketing agency called All City, per MediaPost Communications....
View ArticleMcDonald’s pulls ad criticized for exploiting child bereavement
Dive Brief: McDonald's has pulled a TV spot promoting its Filet-O-Fish in the U.K. amid heavy criticism that it exploited child bereavement, according to a report in The Guardian. The ad features a...
View ArticleMeredith, Capital One tap top home influencer for digital video series
Dive Brief: Meredith Corp., the publisher behind titles like Better Homes & Gardens, has partnered with Capital One for a new original digital video series titled "Safe and Sound Home," according...
View ArticleIAB Tech Lab officially releases dynamic content ad standard
Dive Brief: The Interactive Advertising Bureau (IAB) Tech Lab officially released the IAB Dynamic Content Ad Standard after reviewing and incorporating public feedback, per an organization blog post....
View ArticleIAB officially releases dynamic content ad standard
Dive Brief: The Interactive Advertising Bureau (IAB) officially released the IAB Dynamic Content Ad Standard after reviewing and incorporating public feedback, per an organization blog post. The IAB...
View ArticleGoogle outlines ‘AI first’ future powered by visual search, voice-driven...
Dive Brief: Google CEO Sundar Pichai outlined his company's "AI first" future at its I/O keynote Wednesday, drawing parallels to the pivot made toward a mobile-first world years ago. Google will now be...
View ArticleWhy content marketing is going Hollywood
Brand storytelling is no longer just a content marketing buzzword, especially as consumers demand more compelling narratives, authenticity and entertainment value in their marketing and block out old,...
View ArticleOreo rolls to the top of YouTube ads in April
Dive Brief: Oreo’s “Ping Pong Trick Shots 3 | Dude Perfect” led the list of top YouTube ads for April per a Google report. The long-form ad runs 7 minutes and 16 seconds. YouTube tracks the top ads...
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