General Mills looks to charm consumers with ‘Marshmallow Only’ Lucky Charms

First Published on Dive Brief: General Mills will distribute 10,000 boxes of "Marshmallow Only" Lucky Charms through a special sweepstakes following the success of a 2015 campaign in which only 10 boxes were available, according to the company's blog. To try and win this limited-edition item, consumers need to buy a specially marked box of [...]
Continue reading...